Reviews based on actual experience
Gear and apparel that you can trust.
Buyers guide - dive into our reviews:
Why Trust Us
Trust us because we test gear for its quality through rigorous use in different conditions.
Trust us because we’re honest about what products are more gimmicks than excellent, subjectively cool or tasteful.
Trust us because our reviews put products in a proper context that provides useful information based on reliable research and application.
While we sometimes receive products, our opinions are not for sale and we won’t promote products that don’t impress us.
Other Readers Like:
A Word From Our Editor
Sometimes the latest trends are not the best ones. Leaf through style magazines, take note of the most popular figures appearing with an Aperol Spritz smile and one might wonder why everyone doesn’t look the same, walk the same or even think the same way.
Our reviews present a more practical take on lifestyle in the everyday sense of the concept. Products that cater to leisure are sometimes subtle because the lines between work and play can be blurred. We aim to provide perspectives that guide or maximize the balance between pleasure and functionality, tastefulness and utility. More than subtlety, it’s the pursuit of the sublime.
Who We Are
Though our editor is located in Denmark, our writers are spread out throughout more than 20 states in the U.S. as well as in Canada.
Our reviews are based on testing done by our writers, who collaborate with the editor in determining which products to choose and how to judge them.
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